IBM Way: Insights into the World's Most Successful Marketing Organization by Buck Rodgers (Author), Robert L. Shook (Author)

IBM Way: Insights into the World’s Most Successful Marketing Organization by Buck Rodgers (Author), Robert L. Shook (Author)

£8.00

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A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world
Hardback
Condition: OK / A little old.
Postage is included within the price!

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